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I was doing some affiliate marketing involving a subscription based software tool and wanted to use adwords to get things going quickly. However, I had never been able to get it to yield me a positive ROI (Or at least not for a few months out assuming the customer stayed on that long). I started off on Adwords using very few and very focused keywords such that almost anyone who saw my ad based on their...

My business: I am an entrepreneur and a few years ago I saw what looked like a great opportunity to become an email marketing service provider (like MailChimp and ConstantContact). I noticed that I could outsource the sending part to a company such as Amazon Web services who just announced ridiculously low rates of 10 cents per thousand emails. That means sending 100k emails for just $10! For the sending software, there were some platforms I could...

Before getting into surveys I just want to mention the Polls feature and how it differs. Hotjar’s polls are great because you barely have to think or do any work to deploy them. They can literally be deployed in about 30 seconds. They are great for certain things where you just have one burning question to be answered such as “Is our price too high?” or “What is stopping you from making a purchase today.” However...